A real estate brokerage may provide services to buyers and sellers without creating buyer or seller representation. This is called “Customer Service”.
Under this arrangement, the brokerage can provide many valuable services in a fair and honest manner. This relationship can be set out in buyer or seller customer service agreement. Real estate negotiations are often complex and a brokerage may be providing representation and/or customer service to more than one seller or buyer. The brokerage will disclose these relationships to each buyer and seller.